Panera at the Grocery
While Panera restaurants enjoy 90+% awareness, their grocery offerings were at less than 20%. Following a strategy of inspiring shoppers to have goodness at the ready, our campaign got them pairing Panera from the grocery with specific meal occasions leading to 7% increased awareness and an almost 3% share gain.
Videos address awareness head on while showing that Panera pairs well with multiple meal occasions.
Banner ads connect finding Panera in grocery to enjoying them during occasions at home
Streaming audio and banners reinforce availability at grocery and meal pairing
Seasonal retail-forward campaigns for Kroger and Instacart with social support
Back to Routine for Kroger
Big Game for Instacart