Kretschmar Deli with Quarterback Kyler Murray
Kretschmar was in danger of losing distribution in the southwest. So we teamed up this brand of legendary taste with a legend in the making who holds big regional appeal. The campaign boosted sales and solidified Kretschmar in deli cases’ starting lineups.
Broadcast, OOH, social and radio put Kretschmar on the same legendary level as Kyler.
Promo video had fun with the green screen as Kyler invited fans to have lunch with him at the location of their choice.
Deli signs (equity and sweeps) brought the campaign to the point of purchase
