McDonald’s & Coca-Cola

Coke saw soft drink sales softening at McDonald’s. We took their summer plans to put song lyrics on cups and cranked them up to 11. With 85% of business coming from the drive-thru, it was only natural to partner with the person most famous for singing in cars to amplify our program: James Corden of Carpool Karaoke!

2017 Bronze Effie Winner for Single-Retailer Category

Program recap

Pre-roll put a fun twist on how people could enter the sweeps. Played before the Selena Gomez Carpool Karaoke segment on YouTube.

Merchandising kits had the restaurants tuned up and ready to receive the masses.

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Family Dollar Rebrand