Global Mobile App Launch
Our challenge was to get people into the habit of saving on McDonald’s food with the app. Our solve showed them how the app brought all their favorites to them, straight from their phones.
Developed for the U.S. So well received, the work went everywhere from out of home to out of country.
Truck Wraps: Destined for Greatness
Our challenge was that consumers believed McDonald’s trucks added mystery to the food’s journey and they questioned the quality of what’s on board.
Our solve showed that real farmed ingredients are inside the trucks, headed for McDonald’s kitchens where they’ll be made into delicious, iconic food.
Restaurant Merchandising Kits
Appealing through quality of ingredients, appetite and emotion, printed materials promote new items and offerings to attract, trade up and educate diners.
Buttermilk Crispy Chicken shows the white meat cut across menu items while copy speaks to the comfort food’s nostalgia and familiar, trusted recipe.
Kiosk
Register Topper
To-Go Bag-Stuffer
All Day Breakfast invites people to explore the delicious fun of combining food from day-parts.
Window
Poster
Menu Promo
Tray-Liner
Chicken Select Tenders photography showcases food quality while copy reinforces the tender cut of white meat to set expectations high.
Window
Poster
Kiosk
Tray-Liner
Artisan Grilled Chicken promotes simplicity of recipe to play up quality across menu categories.
Window
Poster
Kiosk
Register Topper