Smithfield Nascar
As title sponsor of Aric Almirola and the10-car, we created season-long fan engagements to activate the partnership, promoted with social videos from the brand and driver.
Finish In Style
For Aric’s last season, we helped him give away everything from his garage he’ll never need again.
Taste Victory
To get everyone cheering for Aric in his 10th year as the Smithfield driver, we gave away $10K every time he won.
Fuel Your Crew
To get shoppers fueling their crews with Smithfield, we featured Aric’s two crews—his race team & his family—with a weekly grocery giveaway.