Doing More
After supporting Boys & Girls Clubs of America (BGCA) for years, Family Dollar wanted to update their partnership to fund a specific Club initiative.
After deciding to fund BGCA’s youth advocacy vertical, Doing More was developed to promote that work using equity from both brands.
2023 Halo Award Gold Winner for Civic Engagement Initiative Category
Video bridges the brand campaign into the cause marketing initiative, combining scripted content with footage from sponsored advocacy events.
Campaign style guide
Marketing toolkit gives vendor partners who support BGCA placement in the program.
Stories of Youth Advocacy
Lilliany is doing the work to create the change she wants to see in the world by advocating for resources to reclaim lost shoreline in Milford, Connecticut.
Ja'Brandon isn't content with the status quo and is working to level the economic playing field for young people in rural Texas towns.
Nikki is making strides to bring more funding and resources to the outsized youth homeless population in Las Vegas.