Turning a Seller of Stuff into a Maker of Moments
Built a brand-new Family Dollar brand to stand out in the category, connect emotionally with value channel shoppers, and drive more store visits.
Helping You Do More informed integrated above the line efforts, owned spaces (website, app, social) and Family Dollar’s retailer media network inventory of vendor ads.
Initial spots used FD’s orange bag to represent convenience, value and selection to help shoppers turn their moments into more.
Comprehensive style guide included voice, type, colors, photography and iconography. It’s the touchstone for agency and partner resources alike.
Seasonal Extensions
More consistency in every activation window created connectivity feel year round.
Year two of the campaign brought Family Dollar retail locations into our spots to play up selection and convenience.
But wait… there’s more!
Fall videos
Holiday videos
For a fond farewell to this Family Dollar page, enjoy this sizzle reel recapping the first two years of work from the agency team I led.